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Academic Foundation

The Science Behind Your Stock Allocation Comfort Zone

Over the past 20 years, Professor Shachar Kariv, PhD., two-time Chair of Economics at the University of California, Berkeley, has pioneered methods to help you understand and navigate decisions that involve investment risk. 

Video Resources

Understanding Risk Appetite and Loss Aversion

In the videos below, Professor Kariv explains two of the key dimensions that contribute to revealing your Stock Allocation Comfort Zone.

What is Risk Appetite?

What is Loss Aversion?

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