---
title: For True Risk Tolerance, Get Your Clients' Hands Dirty
description: Professor Shachar Kariv explains why we should stop asking clients, and start observing clients, when it comes to understanding their true preferences.
image: https://landing.capitalpreferences.com/hubfs/people-2597941_1280.jpg
---

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# Client First

### A Blog from the Creators of TrueProfile

## [For True Risk Tolerance, Get Your Clients' Hands Dirty](https://landing.capitalpreferences.com/blog/risk-tolerance-clients-hands-dirty)

 Mar 13, 2018, 1:26:20 AM / by [Pat Spenner](https://landing.capitalpreferences.com/blog/author/pat-spenner)

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**![people-2597941_1280.jpg](https://landing.capitalpreferences.com/hubfs/people-2597941_1280.jpg)Inside the Behavioral Economics Video Blog**

Risk taking is the main lever pulled by financial advisors around the world to contribute to financial well-being. But when do you pull it? And what are the implications?

Professor Shachar Kariv shares the differences between stated and revealed preferences, and their power in the shared goal of financial advisors to put clients first.

 

  

**Shachar brings to life more financial concepts in behavioral economic terms over on [The Science](https://www.trueprofile.com/the-science/) page at Trueprofile.com****. ** 

 

![Pat Spenner](https://landing.capitalpreferences.com/hs-fs/hubfs/PatSpenner-1.jpg?width=100&height=100&name=PatSpenner-1.jpg)

#### Written by [Pat Spenner](https://landing.capitalpreferences.com/blog/author/pat-spenner)

Chief Marketing Officer and Global Head of Product at Capital Preferences

<https://www.linkedin.com/in/patrickspenner/>

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